Press Advertising

Integrated Campaigns

Objective : To promote the Open Golf Championship at Coorg and the region as a golf tourism destination.

Activity : Akar had a strategic tie up with NDTV to script and produce a 30 min show. Creative collateral included:

30 min episode aired on ‘NDTV Good Times’
Branded collateral executed with integration of ‘Karnataka Tourism’ Logo
Deployed a range of displays and branding on ground

Lead Generation Programs

Objective : Generate leads for the Lenovo Y510 laptop

Activity : Various activities were conducted across Bangalore. ‘Personality tests’ were conducted in select locations wrt Lenevo Y510 laptops. Stalls were setup for product display. Data cards were made available for contact information and a reference tool was provided to generate additional leads.

Rural Publicity

Objective : Pilot project to reduce malnutrition in Karnataka.

Activity : To understand the causes of malnutrition and develop and deliver communication to help communities overcome it. To provide a solution that delivers creative material to Asha workers.

The collateral included: